MoreBetterNow:

Helping brands leverage the power of marketing strategy, content, and campaigns to generate revenue and earn customer love.

• Results: Brand strategy and marketing execution for a clean energy and microgrids startup, strategy and product-market fit for a consumer startup that reimagined childcare (sold), brand and audience strategy for a media company seeking differentiation in a noisy political landscape, audience engagement and campaign strategies for emerging and global software brands, customer stories for a well-known software company, brand and marketing strategy for a healthcare startup, brand and marketing strategy for a sports media company, brand strategy for a cybersecurity company, brand and marketing strategy for a global software company seeking differentiation in data and AI, brand and advertising strategy for an international airline.

Knack:

Helped brands connect with technology buyers at scale.

• Results: Landed insights and operating models for first-of-their-kind contracts that made a material impact on agency revenues and helped position Knack among the top agencies for some of the largest and most influential software vendors in the world. Executed awareness, ABM, GTM, events, workshops, and full-funnel campaigns from strategy to concepts to media buys for B2B and partner marketing leaders. Also drove company brand and marketing activities that increased target audience engagement, traffic, qualified contacts, and pipeline value from new clients. Primary categories: marketing strategy, campaigns, partner channel activation, brand and product marketing.

Formative:

Drove social, brand, and environmental impact for foundations, investors, and companies.

• Results: Launched and managed outbound communications for a global health research and services platform centered on thought leadership and storytelling, landed a new brand and drove enrollments for independently-operated public schools, expanded audience impact and influence for a media company striving to differentiate on stories and thought leadership, started a program for influencer engagement to support the launch of a bestselling book, delivered a how-to playbook for influencer marketing, contributed to competitive analysis, brand development, and value prop evolution for new clients, and managed a resilient, high-performing team.

Branch:

Elevated brand preference and generated demand for a suite of mobile advertising and attribution products.

• Results: Short and long-form content that drove engagement and conversions, including: Ebooks, case studies, contributed articles, partner co-marketing, customer testimonials, blogs, webinars, PR, nurture, and social. Managed and integrated a team post-acquisition.

Tune:

Led content, brand, creative strategy, and campaigns designed to drive leads and increase buyer engagement.

• Results: Led a team of designers, developers, and writers in communicating Tune’s value prop and competitive advantages via campaign concepts, customer marketing, analyst engagement, paid media partnerships, website content, how-to graphics, short and long-form copy, Ebooks, and events that drove interest, preference, and revenue. Also: video case studies, contributed articles, partner co-marketing, interactive experiences, customer testimonials, blogs, nurture, social. Business sold to Branch (above).

Highspot:

Led integrated marketing strategy and execution at this venture-funded B2B SAAS startup specializing in sales enablement software. 

• Results: Elevated brand awareness and preference, directed content marketing, PR, AR, SEO, partner co-marketing, speaking engagements, and established a market position in a new software category. In just 18 months, Highspot emerged as the leader in sales enablement by delivering validated performance advantages for sales reps and marketers, achieving industry-best customer usage rates, and becoming the best-reviewed brand in its category.  During this time, effective content marketing and communications helped expand the company’s customer base by 300%, grow sales by 500%, and attract a Series B investment. 

Consulting:

Delivered strategy, creative, and production services for companies seeking a fresh approach to storytelling.

• Results: Product-Market fit, marketing strategy, and business development for a startup connecting freelance filmmakers with agencies, brands, and production companies; native advertising and branded content development, from copywriting and video production to on-location creative direction for a highly recognized autos brand and digital publisher; marketing strategy and content projects, including brand, messaging, and video direction and production for an action sports camera brand; and an ebook on the evolution of cloud technologies, SAAS, and business applications for a global leader in enterprise software.

Microsoft:

Led global brand strategy, advertising campaigns, and product development initiatives

• Results: Launched global brand awareness and preference campaigns targeting consumer, business, and developer audiences for mobile phone and related products; launched multiscreen product offers in global markets, expanding the company’s ability to reach addressable audiences when and where they consume media; delivered organization-wide vision for the future of digital advertising; restructured business terms with leading partners.

Other:

Identified opportunities that built businesses and increased company value.

Strategy at Motorola, strategy at Wireless Facilities, Inc., telecommunications banking and M&A at JP Morgan Chase.

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Education:

MBA, The University of Chicago

BA, Lafayette College