I deliver strategies for reaching audiences with the data, details, context, and concepts they need to make high-ROI decisions. By combining left-brain analytics with right-brain creativity, I reveal essential truths that turn value propositions into revenue streams and hard-won insights into brand equity.

You need verve because customers respond to it

Most marketing is filled with inefficient strategies and content that doesn’t stick. Common reasons are lack of authenticity, focus, data, and understanding of customer needs. As a result, purchase cycles are extended and brands overspend on work that doesn’t make their target audience’s life easier or their offers more compelling. This is expensive for everyone involved. I have invested the past 20+ years helping brands and businesses tilt their investments toward greater efficiency than they achieve today.

I’ve worked with successful startups, agencies, and global brands:

Examples include: My marketing and strategy company, MoreBetterNow, where I’ve advised a diverse assortment of consumer and B2B businesses seeking to break through the noise and deliver unique value.
Startups like Highspot, Tune, and Branch, where content, campaigns, communications, and brand strategy played a vital role in driving demand and conversions.
Agencies like Knack, where I ran strategy and marketing and delivered repeatable, scalable campaigns for some of the world’s largest B2B software companies, including AWS, Microsoft, and others. And Formative, whose globally recognized clients depend upon thought leadership, storytelling, and multichannel execution to engage hard-to-reach audiences.
Global brands like Microsoft and over 10 of its sub-brands, where I managed campaigns and creative strategy targeting business decision makers and consumers. Plus much more.
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How can we convey our brand promise across channels, partners, and formats?
What is an accurate, data-driven, and easy-to-understand way to communicate our value prop?
Where’s the point of tension I need to address in our marketing - and what’s the best way to resolve it?
How can my team run multichannel campaigns that drive awareness, leads, and conversions?
How can I implement a content marketing program that reinforces our integrated marketing strategy?
Where can we lead the market on customer-first ideas and research?
How can I equip my sales and marketing teams with the content they need for each stage of the customer journey?
How can I ensure our PR and AR incorporate our core messages?
What are the highest-impact metrics in our business model and how can I show colleagues and partners what they mean?
And more…