Give your marketing some verve
I deliver strategies for reaching audiences with the data, details, context, and concepts they need to make high-ROI decisions. By combining left-brain analytics with right-brain creativity, I reveal essential truths that turn value propositions into revenue streams and hard-won insights into brand equity.
You need verve because customers respond to it
Most marketing is filled with inefficient strategies and content that doesn’t stick. Common reasons are lack of authenticity, focus, data, and understanding of customer needs. As a result, purchase cycles are extended and brands overspend on work that doesn’t make their target audience’s life easier or their offers more compelling. This is expensive for everyone involved. I have invested the past 20+ years helping brands and businesses tilt their investments toward greater efficiency than they achieve today.
I’ve worked with successful startups, agencies, and global brands:
Startups like Highspot, Tune, and Branch, where content, campaigns, communications, and brand strategy played a vital role in driving demand and conversions.
Agencies like Knack, where I’ve run strategy, marketing, and sales and delivered repeatable, scalable campaigns for some of the world’s largest B2B software companies, including AWS, Microsoft, and many others. And Formative, whose globally recognized clients depend upon thought leadership, storytelling, and multichannel execution to engage hard-to-reach audiences.
My marketing and strategy company, MoreBetterNow, where I’ve advised a diverse assortment of businesses seeking to break through market clutter and deliver unique value to consumer and business audiences.
Global brands like Microsoft and over 10 of its sub-brands, where I managed campaigns and creative strategy targeting business decision makers and consumers. Plus much more.
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