Most marketing is filled with inefficient strategies and concepts that don’t stick. Common reasons are lack of authenticity, focus, data, and understanding of customer needs. As a result, awareness and preference fall below expectations, purchase cycles extend, and brands overspend on work that doesn’t make their target audience’s life easier or their offers more compelling. This is expensive for everyone involved.

I counter this trend by delivering fresh and pragmatic ideas for reaching audiences with the data, details, context, and concepts they need to make high-ROI decisions. By combining left-brain analytics with right-brain creativity, I reveal essential truths that turn value propositions into revenue streams and hard-won insights into brand equity.

Hey John,

• “How can we convey our brand promise across channels, partners, and formats?

• What is our brand promise?

• What is an accurate, data-driven, and easy-to-understand way to communicate our value prop? 

• Where’s the point of tension I need to address in our marketing - and what’s the best way to resolve it?

• How can my team run multichannel campaigns that drive awareness, leads, and conversions?  

• How can I implement a content marketing program that reinforces our integrated marketing strategy? 

• Where can we lead the market on customer-first ideas and research? 

• How can I equip my sales and marketing teams with the content and proof points they need for each stage of the customer journey?

• How can I ensure our PR and AR incorporate our core messages?

• What are the highest-impact metrics in our business model and how can I show colleagues and partners what they mean?” 

• And more…

My clients are business and marketing leaders at brands and agencies. Most of my projects are 3+ months in duration and center on helping teams get unstuck, operationalize new ideas, and move forward at improved speed and scale.