In each image, a story. In each story, results.

This is my brand and marketing gallery, where I maintain a subset of work examples. Audio guides available upon request.

Exhibits in chronological order from top (current focus) to bottom. 👇

Primary categories: marketing strategy, GTM, brand and product marketing

Goal: Help brands leverage the power of marketing strategy, content, and campaigns to generate revenue and earn customer love.
Results: Brand strategy and marketing execution for a clean energy and microgrids startup in the power industry, strategy and product-market fit for a consumer startup that reimagined childcare (sold), brand and audience strategy for a media company seeking differentiation in a noisy political landscape, audience engagement and campaign strategies for emerging and global software brands, customer stories for a well-known software company, brand and marketing strategy for a healthcare startup, brand and marketing strategy for a sports media company.
KPIs: Funded projects and businesses, new brand identities and digital assets, successful GTMs, differentiated content and campaigns in-market.

Primary categories: marketing strategy, campaigns, partner channel activation, brand and product marketing

Goal: Help brands connect with buyers at scale.
Results: Landed insights and operating models for first-of-their-kind contracts that made a significant impact on agency revenues and helped position Knack among the top agencies for some of the largest and most influential software vendors in the world. Executed awareness, ABM, GTM, events, workshops, and full-funnel campaigns from strategy to concepts to media buys for B2B and partner marketing leaders. Also drove company brand and marketing activities that increased target audience engagement, traffic, qualified contacts, and pipeline value from new clients.
KPIs: Agency: Revenue, margin, pipeline value, client sat. For clients: brand awareness, leads, and conversions.

Primary categories: marketing strategy, storytelling, thought leadership, how-to

Goals: Drive social, brand, and environmental impact for foundations, investors, and companies.
Results: Launched and managed outbound communications for a global health research and services platform centered on thought leadership and storytelling, landed a new brand and drove enrollments for independently-operated public schools, expanded audience impact and influence for a media company striving to differentiate on stories and thought leadership, started a program for influencer engagement to support the launch of a bestselling book, delivered a how-to playbook for influencer marketing, contributed to competitive analysis, brand development, and value prop evolution for new clients, and managed a resilient, high-performing team.
KPIs: Brand awareness and interest; social, email, and web engagement metrics; sign-ups and registrations, investment and partnership decisions.

Primary categories: marketing strategy, customer stories, thought leadership

Goals: Elevate brand preference and generate demand.
Results: Short and long-form content that drove engagement and conversions, including: Ebooks, case studies, contributed articles, partner co-marketing, customer testimonials, blogs. Not featured but also important: webinars, PR, nurture, social.
KPIs: Achieved goals for MCLs, MQLs, SQLs, influenced revenue, social engagement, organic traffic.

Primary categories: marketing strategy, customer stories, thought leadership

Goals: Land a cross-platform value prop and increase conversion rates.
Results: Campaign concepts, customer marketing, analyst engagement, paid media partnerships, website content, how-to graphic, short and long-form copy, Ebooks, and events that interest, preference, and revenue. Not featured but also important: video case studies, contributed articles, partner co-marketing, interactive experiences, customer testimonials, blogs, nurture, social.
KPIs: MCLs, MQLs, SQLs, influenced revenue, customer engagement, social engagement, organic traffic. Business sold.

Primary categories: marketing strategy, customer stories, thought leadership, how-to

Goals: Drive awareness and interest, equip customers to succeed in an emerging software category.
Results: Campaigns, industry reports, partner co-marketing, blogs short and long-form copy, Ebooks, product videos, industry intro videos, PR that established the company’s market position and drove revenue. Not featured but also important: webinars, contributed articles, AR, nurture, events, customer testimonials, social.
KPIs: Achieved goals for MCLs, MQLs, SQLs, influenced revenue, downloads, demos, analyst perspectives, audience engagement.

Primary categories: marketing strategy, storytelling, thought leadership, how-to

Goals: Communicate product use cases, buyer alternatives, and brand promises.
Results: Creative direction and campaign production, how-to videos, Ebooks, product photography. Not featured but also important: marketing strategy projects, brand + product messaging and positioning, product-market fit analysis.
KPIs: campaign performance, brand and agency satisfaction.

Primary categories: marketing strategy, storytelling

A video promoting Microsoft Advertising and creativity at scale.
Category featured here: brand video supporting global platform repositioning.
Results: audience engagement, industry awareness.

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